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Rents for shops in Wokingham that have been empty for 10 years should be cut, according to traders.
Parking meters limiting drivers to a half hour visit in Wokingham town centre could make £350,000 a year.
Small businesses across Bracknell and the Thames Valley have backed the appointment of Sir Alan Sugar as Enterprise Champion.
A late-night shopping event in Wokingham town centre succeeded in entertaining visitors but failed to boost traders' footfall.
Meters could bring an end to free parking in Wokingham - and improve footfall in the town centre.
Traders and shoppers in Wokingham will see a cleaner town centre with some new faces this summer.
Business owners in Wokingham will be getting a helping hand from a tax clinic aimed at business owners.
More than 200 businesses across Bracknell Forest have been giben extra time to pay their taxes.