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There is one R-word on the lips of these leading businessmen and women and it is not recession but Reading.
Free parking for one or two-hour visits to Bracknell would help revitalise the town’s trade, according to a business group.
A black campaign group wants Reading businesses to get behind the resurrection of the Central Club.
A rallying call to save small independent businesses across Reading, Wokingham, Bracknell and Berkshire has been sent out to the community.
Reading is one of the top 50 towns in the country where running a business from your home is still flourishing despite the economic downturn.
An entrepreneur is encouraging shoppers to keep trade local and beat the credit crunch through an innovative loyalty card scheme being trialled in Woodley.
During these extraordinary times of economic difficulty many analysts and commentators have been fixated with stories coming from the City of London, but it is the real economy, the backbone of the country made up of small businesses in towns like Reading, which will help us pull out of it.