Parking meters limiting drivers to a half hour visit in Wokingham town centre could make £350,000 a year.
Wokingham Borough Council bosses say the cash made through the project would be ploughed back into schemes to benefit the town centre.
But traders and motorists have called for the plan to be sheolved, labelling it a money making scheme.
A late-night shopping event in Wokingham town centre succeeded in entertaining visitors but failed to boost traders' footfall.
Traders and shoppers in Wokingham will see a cleaner town centre with some new faces this summer.
Meters could bring an end to free parking in Wokingham - and improve footfall in the town centre.
Traders have cautiously welcomed news on the future of Wokingham town centre but still say more is needed.
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