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Forest School pupils take a business trip
By Laura HerbertSeptember 11, 2012
Sixth form pupils at The Forest School visited a global company to find out how businesses deal with customers.
Seven Year 12 business studies pupils visited the Reading headquarters of Yell, which has now been re-branded as hibu, to find out about the benefits to businesses of providing good customer services.
The pupils looked at the customer feedback system and how quickly they are dealt with, before meeting staff working on customer websites and finding out how they advise customers about key words on websites to give them the best possible listing on search engines.
The boys also visited the customer call centre where staff deal with hundreds of calls a day.
Pupil Ben Black said: “I enjoyed understanding what Yell did and I had no idea the business was as complicated as it was.”
Jack Robey added: “It’s been a great experience to see it in action.”
Andy Morris, one of hibu’s customer services trainers who organised the visit, added: “Customer service is very important to us at Yell and we were delighted to pass on our experiences – after all they may be our customers in the future.”
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