White's Wine: FindWine.co.ukBy Stuart White
May 12, 2010
Online wine buyers will like the look of this new website.
FindWine launched at the end of last month and has the most user-friendly format of all the main sites I have played with.
It is the brainchild of three self-confessed wine lovers – Mike Howes, John Critchley and Martin Jeffery – and is a dynamic alternative to the supermarket aisles.
It features only 54 wines at any one time with the aim of making spending money less intimidating.
The range features exclusive, interesting and quirky parcels – like the brilliantly named Conan the Barbera from Italy – mainly sourced from boutique producers.
Central to the approach is an interactive wine selection matrix that lists the range by colour, style – fizzy, aromatic, soft-isticated, deeper and richer, and so on – and price point, which is then cross-referenced by selecting a food style, country of origin or pre-selected mixed case option.
As Mike says, customers “just have to choose which style of wine they want to drink and how much they want to spend”. Simple.
Delivery is within three working days, as I tested last week. It actually arrived in two.
Recommended from me are the aforementioned “huge, thick” Conan 2007 from Barbera d’Asti (£12.99). This is a knock-out red – every house should have one.
The ripe and fruity Los Corazas Tempranillo 2008 was superb value at £4.99 while further up the market take a look at the Zuccardi Zeta
2005 Malbec/Tempranillo blend from Argentina. They say “dad’s will love it”, and I agree.
Give the site a try for yourself at www.findwine.co.uk.