Hey goldie lookin’By Linda Serck
March 26, 2009
The last time I encountered Goldie Lookin’ Chain was a few years ago: I crept up on them with a camera when they were backstage at Reading Festival. There was Adam Hussain and Eggsy calmly reading the papers in the sun when we pounced.
Immediately they launched into their characters, already wearing the prerequisite chunky bling and shiny tracksuits, offering an amusing tirade about charming the ladies and festival grub.
Their shtick is to be panto-esque gangsta-rappin’ chavs playing tongue-in-cheek hip hop tunes while mimicking the wild-armed dance moves on stage.
Fast forward a few years to a phone chat and Dwain Xain Zedong, real name Rhys, shows their playful humour hasn’t dimmed.
“Plug ‘n’ Play studios, I’ve heard about this, is it like rehearsal rooms or something?” he says in a subtle Welsh burr about the Reading venue they’re playing at on Tuesday.
I go on to explain that it’s also a gig venue, and that it’s one of Reading’s best-kept secrets, situated on an industrial estate (round the corner from 24Seven Towers in fact).
“Industrial estate? This is going to be like a rave in the 90s? Well if you’re coming down bring some glo sticks, get some white gloves and a whistle.”
And if you do, you might even win their fancy dress contest. If you’ve ever been to a GLC gig then you’ll know the audience turn up chavved up to the max. Across Reading, stores selling Elizabeth Duke jewellery and baseball caps will be plundered for the contest to appear the most like the eight-piece crew on stage.
This time, the best-dressed will win the chance to join GLC on stage for the last song – and the photos will appear on the band’s website.
“The winning dancer gets to go up on the blog, they can look at themselves and say to all their friends, ‘Look at me I’m on a blog’,” says dead-panning Dwain.
With a third official album, Asbo4Life out on Monday, Dwain and his chums released six albums before signing a record deal.
“The first time when we started recording anything was in 1999 when
I had a sampler in my bedroom,” confirms Dwain, chatting in a noisy Starbucks.
“Basically we’d record swear words into it and then map them out on a keyboard and then everyone would stand around pressing buttons on it and it would say all rude words – it was fantastic!” he says, not really letting on whether this is all a load of tosh.
“Then it slowly escalated that we’d put beats behind these swear words, and now here we are today.”
Now they’ve come full circle by going back to releasing this new album under their own label, Gold Dust Records, after being dropped by Atlantic.
“We’re going back to the cottage industry-way of doing things,” says Dwain. “The record industry has gone up in smoke pretty much because the people in the record industry: they sign you for a load of money and then they spend all your money on helicopters, limousines and enjoying themselves.
“When we were signed to a record label I never went in one helicopter, I never went in one limousine. So now we’re doing it all ourselves and I’m hoping in about six months time maybe I can have a ride in a helicopter.”
Or I suggest, a hot air balloon?
“To be honest that’s a bit ‘ghetto’, a bit budget. I really would like a helicopter.”
The gig starts at 8pm. For details, log on to www.plugnplay.tv.