Winning Profile system marries business and sportBy David Millward
February 26, 2013
A former director at Reading Borough Council has teamed up with a personal coach in the United States to offer a new form of behavioural profiling.
The method has been developed with former England rugby coach Sir Clive Woodward and has been used to help top sports men and women as well as businesses.
Executive coach and management consultant Anita Cacchioli believes the Winning Profile system, created by Dr Gary Russell, could make a big difference to firms and individuals, as well as the sports world.
Ms Cacchioli said: “Often when I go into businesses it’s around the CEO and top levels of management and many of these organisations have some sort of performance review but what’s struck me is it’s all a bit ad-hoc.
“It struck me as not being very scientific and when they talked about their teams, about how they were performing and how individuals were performing it was evident to me they hadn’t got the right sorts of individuals to achieve what they wanted to achieve.”
She continued: “Winning Profile is much more holistic in that there are a number of different profiles which don’t take too long to do.
“Other methods tell you what somebody has done but don’t tell you anything about their potential and coaching is very much future focused.”
Part of the profiling, called Winning Individual, aims to identify attributes a person has which relate to their performance and productivity.
The profiling looks at the three areas of human behaviour – thinking, feeling and doing – and creates a three-dimensional psychological outline of an individual.
It can be used to identify if a person is suited to a certain role in a team and if existing team members are in the right jobs.
Dr Russell, based in Connecticut, explained: “A lot of companies put people in a position a lot of times because they’ve been good people in the company in the past but you’ve got to get the right people on the right seats on the bus.
“For Anita, its very difficult if you are trying to coach people if they don’t have the right talents.”
Dr Russell has developed the Winning Profile over many years of working with sports men and women to improve their performance.
He has spent 40 years running the world’s largest sports camp company, North American Sports Camp, and has worked with the English Premier League and with sporting giants including Pele, Jack Nicklaus and English professional golfer Melissa Reid. Sir Clive, who turned the England rugby team into world champions, met Dr Russell in 2006 and they combined their skills to create Winning Profile.
Ms Cacchioli met Dr Russell through a mutual colleague.
She said: “We got talking about 18 months ago and it’s gone from there. I was very interested in the work he had been doing and successes he had with people in sport and how he had developed what he was doing and how he was taking it into the world of business.”
Ms Cacchioli had a history of sport-related work, initially as an assistant manager of a leisure centre in the London borough of Haringey before entering the world of local government as a leisure development manager in Harrow in 1990.
She joined Reading Borough Council as corporate director of arts and leisure in 2001 and went on to become corporate director of environment, culture and sport in 2005 where she was responsible for more than 1,000 employees and a capital budget of more than £47m.
Ms Cacchioli left the post in 2010 and set up ANCA Management Resources and she shares her expertise in a monthly column in the Business Post.
She believes her new relationship with Dr Russell is a great development for her business.
She said: “I’m really excited about it because it adds another dimension to what I have to offer, so that’s very helpful, but it’s also opened my eyes to many other possibilities.”