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Ryan Steadman, MP John Redwood, Steve Martin and Alison Godfrey (director of fundraising for Fisherman's mission)
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MP supports campaign to eat lesser known fish

By Jon Nurse
January 29, 2013

Free fish was on the menu for Wokingham MP John Redwood as he supported a supermarket’s Switch the Fish Day.

Sainsbury’s shoppers were encouraged to try lesser known British fish for free on Friday and the MP tried some loch trout fillets on his visit to the Winnersh store.

Cod, haddock, tuna, salmon and prawns currently make up 80 per cent of seafood sales in Britain, prompting the supermarket chain to promote other options such as lemon sole, mussels and Cornish sardines.

The day also saw the launch of a new partnership with Fishermen’s Mission, a charity that offers support to fishermen and their families in times of crisis.

For three weeks 5p of every pack of alternate species sold will go to the charity, with hopes to raise more than £13,000.

Fishermen’s Mission director of fundraising Alison Godfrey said: “Being a fisherman today is the most dangerous occupation in the country. We can’t thank Sainsbury’s enough for helping us in our work.”

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Strange choice of fish. Salmon and prawns are farmed and salmon is now cheaper than cod. Lemon Sole is a rare fish which is often sold at sizes dangerously close to illegal. The whole EU fishing system is up the creek and needs to rethink it's policies from the begining.