MP supports campaign to eat lesser known fishBy Jon Nurse
January 29, 2013
Free fish was on the menu for Wokingham MP John Redwood as he supported a supermarket’s Switch the Fish Day.
Sainsbury’s shoppers were encouraged to try lesser known British fish for free on Friday and the MP tried some loch trout fillets on his visit to the Winnersh store.
Cod, haddock, tuna, salmon and prawns currently make up 80 per cent of seafood sales in Britain, prompting the supermarket chain to promote other options such as lemon sole, mussels and Cornish sardines.
The day also saw the launch of a new partnership with Fishermen’s Mission, a charity that offers support to fishermen and their families in times of crisis.
For three weeks 5p of every pack of alternate species sold will go to the charity, with hopes to raise more than £13,000.
Fishermen’s Mission director of fundraising Alison Godfrey said: “Being a fisherman today is the most dangerous occupation in the country. We can’t thank Sainsbury’s enough for helping us in our work.”