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Andy and Pauline Jordan, who run Pinewood Bar and Café, celebrate after finding out their rent would not rise from £2,000 a year to £22,000
Andy and Pauline Jordan, who run Pinewood Bar and Café, celebrate after finding out their rent would not rise from £2,000 a year to £22,000
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Delight for Pinewood Cafe owners as 1,000 per cent rent increase plan is scrapped

By Becky Barnes
January 24, 2013

Jubilant café owners are breathing a sigh of relief after plans for a 1,000 per cent rent increase were withdrawn.

Andy and Pauline Jordan, who run Pinewood Bar and Café, can afford to stay open after discovering on Monday their annual rent would not rocket to £22,000 from £2,000, as proposed by Wokingham Without Parish Council.

Andy, 58, who took over the café in Old Wokingham Road, nearly three years ago, said: “It gave us a bit of a scare, but they have now reduced our rent to a very reasonable rate.”

Cafe faces closure after 1,000 per cent rent increase

The couple were gobsmacked and said they would be forced to close when the council told them the rent increase would be imposed within two weeks of a letter sent last September.

At the time, they were ‘absolutely gutted’ and ‘in complete shock’ as they expected the rent to double or treble after enjoying reduced rent to get the café on its feet.

Public outcry and a 2,500-signature petition from loyal customers meant the rent hike was put on hold by councillors in October.

Andy and Pauline offered to pay £6,000 a year, which they said is more in line with other premises at The Pinewood Centre, and this was accepted at the council’s meeting this week.

Andy added: “It was quite a hairy meeting but it was agreed rent will go up by £500 each year and be reviewed after two years, which is what we were told in the beginning.

“These shenanigans have gone on for nothing – £22,000 was ridiculous.

“Thankfully they have seen sense and the majority of councillors are happy – there were still some really quite upset about it who seem to think we are getting a very reduced rent compared to others but they are in Crowthorne High Street, which is a very different kettle of fish.”

Although the looming decision has meant the pair have put further improvements on hold after already investing £75,000 of life savings on refurbishments, a positive for them has been the public support.

Andy said: “Support from the community has been really heartwarming – we get asked nearly every day how it is going and people genuinely thought we were going to close.

“We would like to say a heartfelt thanks for everybody’s support and concern.”

Pauline, 54, added: “We are relieved more than anything – it stopped us doing so much because we didn’t want to spend money if we were about to close.

“People have been really great. We had people writing to the council saying what an asset we are. To continue as a business we need their support.”

In a bid to increase revenue to keep up with the new rent, the café will open at 8am instead of 9am from Monday to Friday.

A Wokingham Without Parish Council spokeswoman said independent professional advice to increase the rent to £22,000 had been taken in 'good faith' but was found to be unsustainable.

She said: "On realisation of the potential harm that could be caused to this business, and the impact that its loss would have on the Pinewood community, the council took immediate action to postpone the new rent until a full review could be conducted.

"This review closely involved the Bar and Café proprietors and included the sharing of financial information that was not previously available.

"Based on the greater understanding reached, the council is pleased to have been able to agree a lower rent for a further two year term whilst still meeting its responsibility to local rate payers.

"The council regrets the anxiety this matter has caused the bar and café proprietors and to the other organisations on the Pinewood site."

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Most recent user comments 7 of 7

   Good result and nice to see the council listen. Now if each of your 2,500 loyal customers came in once a week and bought a cup of tea that would give you a turnover circa £100,000 just on tea. I assume they come in fairly regularly or you wouldn't need 12 staff. Bad reporting or wool pulling?
timespassing
07/02/2013 at 15:25 Offensive or Inappropriate?
   Any news on the free butties?
LarryS
25/01/2013 at 14:48 Offensive or Inappropriate?
   Megaman - I think it's a prerequisite of being a politician. If you show any sign of common sense your chosen party lobotomises it.
Madeline Vegas BA (Hon) PPE, Hanworth, Bracknell
24/01/2013 at 18:29 Offensive or Inappropriate?
   You do wonder what would've happened if the media had not picked up on this story.

It's worrying these people come up with these ludicrous ideas and only change them in the wake of bad publicity
Megaman
24/01/2013 at 16:17 Offensive or Inappropriate?
   Can I suggest, by way of a celebration, free bacon butties for all (except WWPC Cllrs obviously!) this Saturday morning?
LarryS
24/01/2013 at 15:45 Offensive or Inappropriate?
   You do have to wonder how it got that far, and why it takes media coverage and a local petition for the council to do what is obviously the right thing.

"independent professional advice to increase the rent to £22,000 had been taken in 'good faith'" - someone got PAID to make this ridiculous suggestion? How much?

"On realisation of the potential harm that could be caused to this business, and the impact that its loss would have on the Pinewood community, the council took immediate action to postpone the new rent until a full review could be conducted." - that sounds dishonest to me. Because it contadicts this statement: 'Public outcry and a 2,500-signature petition from loyal customers meant the rent hike was put on hold by councillors in October.'
Damiano_Tommassi, Wokingham
24/01/2013 at 13:30 Offensive or Inappropriate?
   We need to see local councils supporting small businesses not putting high rents and other restrictions in their way.
PoneRana, Wokingham
24/01/2013 at 13:20 Offensive or Inappropriate?
 
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