Business profile: Kiss Like DaisyBy David Millward
November 16, 2012
The boss: “My name is Katy Louise Dyer. I am an extremely driven and passionate 22-year-old, self-taught womenswear accessories designer from Reading.
“I was torn between studying fashion and film and media at university, but eventually went with the media side.
“After graduating with a 2:1, I went straight into looking for fashion graduate roles. After completing a short internship I started brainstorming business ideas. I have worked in fashion retail since I was 16 and have always had a strong passion for accessories ever since I can remember.
"Being from Caribbean heritage I cherish the value of hair and I love to have fun and experiment with different accessories in my hair. This can explain why hair accessories and head wear are main features within my online shop.”
What is your business about? “My business Kiss Like Daisy, is an online luxury fashion accessories boutique selling a diverse and eclectic range of handmade accessories for the everyday woman in Britain.
“Every piece is designed and made solely by myself with great care and craftsmanship. The brand is all about showing women the fun and creativity they can have with accessories and that they do not need to spend lots of money on new outfits. Also, accessories can add or emphasise personal style and be transferable all year round.
"Most importantly, I want the brand to tell a story, a story being that young women can be brave and start their own businesses without having help or having prior knowledge. The business is all about empowering young women and inspiring people’s dreams.”
What products/services do you offer? “My accessories are luxury in the sense they are made from visually stunning fabrics which are durable, transferable and made with extreme care and attention to detail.
“However, where Daisy differs from many other designers is that the product prices are similar to ones seen on the high street, therefore we are a brand for any young woman of any background.
“The boutique offers an eclectic mix of products, from bridal inspired head wear to funky jewellery.”
How and when did you start your business? “I launched the business in October 2012, however have been working on it after completing a short internship at Luna & Curious, a ceramics and jewellery boutique in East London in August 2011.
“I saw how they as a business designed pieces that I related to and I had an overwhelming sense of drive and compassion to start my own business. It was a challenge I wanted to succeed at and I use all my common sense and retail background to help make it. Also, I read all the books I could find relating to business and practiced as much as I could on the sewing machine.
"I knew financially opening a shop was too ambitious so I chose online because it’s a great way of starting a fashion business and keeping costs low.”