Business profile: VolumeBy David Millward
May 18, 2012
The business: Volume Ltd, Buckhurst Court, London Road, Wokingham, RG40 1PA. (0118) 977 5800.
The boss: Chris Sykes established Volume in 1997. Chris originally studied Farm and Estate Management at Berkshire College of Agriculture but pursued a career in printing, which put him in touch with design and advertising agencies.
Feeling he could do better, he bought a second-hand drawing board and set up in his spare room.
What is your business about? “Volume is a hybrid – half creative agency, half technology company. In essence, Volume creates marketing ‘content’ – words, pictures, video, animation etc. It then distributes this content across multiple content delivery platforms, the internet, social networks, mobile applications, direct mail and events.”
What products/services to you offer? “Marketing services, mobile apps and digital interaction applications.”
How many staff do you employ? “104 – 94 in Wokingham and Reading and 10 in our new Technology Centre in Sri Lanka.”
Who are your customers? “The majority of our clients are international technology companies such as Dell and Oracle, but we also support smaller local businesses that can take advantage of the same solutions that make the large corporate clients successful. Reading Football Club is also a client.”
What sets you apart from the competition? “Our ability to combine creativity with technology to help businesses compete successfully in the digital and mobile world.”
How has the recession affected business? “For us it has provided the opportunity to grow by offering a proven portfolio of marketing services that support businesses that have been affected by the downturn and are left with limited budgets and marketing resources to execute successful and sustainable marketing campaigns.
"Effectively, we are an extension to clients’ marketing departments.”
How do you feel about the future? “Cautiously confident. Last year we grew net revenues by 53 per cent and set up our Technology Centre in Colombo, Sri Lanka. We don’t expect to grow at the same rate this year but are investing in our print production facility just off Richfield Avenue.
“It’s been a tough time for the print industry but our digital print capabilities make it easier and more efficient to target customers through highly personalised direct mail.
"We are increasing our capabilities in the digital print area to complement our online and digital offerings, as companies should adopt a multi-communications strategy to market themselves effectively.”