Business profile: Half Centric Digital AgencyBy David Millward
May 11, 2012
The business: Half Centric Digital Agency, 65 Loverock Road, Reading, RG30 1DZ. (0118) 938 0084, firstname.lastname@example.org, www.halfcentric.com .
The boss: The core management team are George Obed as creative director, Lucy Hibbs as client manager and Lex Ojo as digital director.
What is your business about? “Half Centric is a digital agency with focus on websites, mobile applications and digital marketing. We design and develop handcrafted websites with content management and produce top-quality social media pages and mobile apps on the iPhone, iPad, Android and Blackberry platforms.
“Our products are 100 per cent handcrafted with user experience at the centre, for customers who believe in engaging and communicating with their customers appropriately.”
How and when did you start your business? “January 2012, Half Centric went from an idea to an enterprise. Our portfolio is growing steadily from local to international clients.”
How many staff do you employ? “Five associates. We are also looking to expand our workforce with only the best.”
Who are your customers? “Clients include Southampton Solent University, British Society of Corporate Coaching & Mentoring, Galaxy TV (Nigeria) and Yervoy (USA).”
What sets you apart from the competition? “Even though we are new into the creative market, we come as a talented group of individuals with clear strategies.
“We’re not about making money, but building a strong relationship with clients. Our guarantee is: If we cannot do it, we will point you in the right direction, for free.”
How has the recession affected business? “We try to be green in all aspects of our business through technology, hence passing the savings back to our customers.
“The key for our business is the adaptability and responsiveness.”
How do you feel about the future? “We are very optimistic.
“We have some big plans which include expansion of our portfolio, and look forward to integrating more with the surrounding community.”