Business Profile: Stiltz LimitedBy David Millward
April 10, 2012
The boss: Cameron Gillespie, director of operations and Lachlan Faulkner, director of business development, both of Central Reading.
“Cameron’s family background is in lifts and in 2010 we turned our focus to Stiltz and our new range of residential lifts. We met at the University of Sydney, both studying business, and decided to go into business together.
“Our professional styles complement each other well and we really enjoy working on and growing the business together.
What is your business about? “Stiltz is about making life easier for people throughout the world.
“We are squarely focused on ensuring that people never have to ‘resort’ to a product that allows them access to their own home. This mantra is so important to us and lies at the heart of what we do.”
What products/services do you offer? “The Stiltz Home Lift is an Australian-designed through-floor lift providing home access for those in need of a safe, discreet and compact alternative to stairs.
“Unlike a stair lift, the Stiltz lift carries two people comfortably, you can even fit in a vacuum cleaner and the family pet as well.
“Our lift is the only standing through floor lift on the market, with aesthetic and mechanical features that are unique and innovative. Stiltz lifts don’t need fixing to walls, so they can be fitted virtually anywhere in a home, with no major building work. It has the smallest footprint for a residential lift on the market and because it doesn’t use hydraulics, it is incredibly quiet.”
How and when did you start your business? “We started our business in January 2010, in Green Park, South Reading, after we travelled to a number of markets throughout the world to see where the best fit for such a unique product was.
“The UK was certainly a great fit for our business and we have in turn helped many people with the difficulty that stairs can pose.”
How many staff do you employ? “Stiltz currently employs eight people. There are three of us in the UK and five in our wholly-owned manufacturing facility in China. We have four directors, two in each country. We are still a very small operation, but are experiencing tremendous growth.”
Who are your customers? “Our customers are typically retirees who do not want to move from their family home. They are aware of stair lifts but are not willing to go down that road and now they don’t have to.”
What sets you apart from the competition? “Firstly, our products are unique in both a technological and aesthetic standpoint. Nothing on the market can simply go in as many places as we can.
How do you feel about the future? “We are excited. At the moment people are simply unaware of our product and our company. We think this is going to change as people start to adopt the concept of a home lift.
“To help speed up this awareness we have secured one of our lifts at the Home of the Future, at this year’s Ideal Home Show in Earl’s Court. This feature will be this year’s centrepiece of the show and we are thrilled to be involved.”