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IKEA will be coming to Pincents Lane Retail Park in Calcot
IKEA will be coming to Pincents Lane Retail Park in Calcot
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IKEA to spend £5m improving roads

By Laura McCardle
April 10, 2012

Swedish furniture giants IKEA will invest £5 million to improve roads around its new site in Calcot.

The store was given the go-ahead last Wednesday by councillors despite a number of objections from neighbours.

Plans for Calcot IKEA store approved

At the meeting on Wednesday night at Theale Green Community School, West Berkshire Council’s (WBC) planning committee voted seven to four in favour to build the retail giant, redeveloping a number of derelict units at the Pincents Lane Retail Park.

In addition to the store, a multi-storey car park with 1,179 spaces will be built on land behind the Porsche building.

To ease congestion around the store lanes will be widen at the nearby junctions with the M4.

IKEA will also fund improvements to both approaches on the M4 footbridges and an extension of the number 26 bus service, which travels between Reading town centre and Sainsbury’s, to IKEA.

The opening of the store will create 400 new jobs.

During the meeting, which lasted almost four hours, councillors heard representations from a number of objectors, including Councillor Mary Bedwell from Holybrook Parish Council, Jean Gardner from Tilehurst Parish Council and local resident Terry Clayton, whose speeches were met with rounds of applause from members of the public.

Cllr Bedwell said she had no issue with the principle of IKEA but felt the development would have a “severe detrimental impact” on the environment.

She also urged the committee to consider the effect of the extra traffic accessing the store and said the £5 million IKEA planned to spend ‘simply wasn’t enough’.

Mrs Gardner echoed Cllr Bedwell’s comments about traffic congestion and also welcomed the opportunity of the retailer coming to the area but raised concerns about the loss of leisure facilities on the site.

During the planning committee’s debate, Cllr Alan Macro told the meeting he wanted an IKEA but was not sure if he wanted one on “this exact site” and said he felt some of the information in the planning report was misleading, while Cllr Brian Bedwell voiced concern about the impact the store would have on Sainsbury’s.

Cllr Alan Law urged his fellow members to think what the area would be like in five to 10 years time as “the council doesn’t have the money to do the road improvements we want” and said smaller businesses would not be able to fund such a project as they “don’t have the profits IKEA have”.

Following the decision to approve the plans, Reading West MP Alok Sharma, who attended the meeting, said: “Whilst I, and many of my constituents, have always welcomed the jobs IKEA will bring, we have had serious concerns about potential traffic congestion on local roads. On jobs I was very pleased that, on the suggestion of Cllr Pamela Bale and others, IKEA will be required to demonstrate that local residents will benefit from the new employment opportunities being created.

“It was a split vote on the committee and I would much rather have preferred a unanimous decision, after a review of the traffic issues highlighted by local community representatives, and allowing local residents further comfort on the traffic mitigation measures outlined.”

Carole Reddish, acting country manager for IKEA, said: “We considered the various comments raised by local residents to ensure that the final store design met the needs of both IKEA and the surrounding community. We look forward to continuing working closely with the people of Calcot to develop our store.”

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   I used to live quite close to the IKEA store at Wednesbury on the M6 in the West Midlands. That's a far busier junction than the one at Reading and there were only problems in the first few days of opening. It wasn't a problem (apart from the queue at the tills) once it had settled in. The food in the restaurant is all Swedish, nice to try something different for a change (I loved their meatballs).
Pete Baggett, Thatcham
15/04/2012 at 14:18 Offensive or Inappropriate?
   Wee done IKEA Can't wait for the hot dogs
jimmyupdate
12/04/2012 at 15:30 Offensive or Inappropriate?
   well done again IKEA, ignore all the silly comments from Mr & Mrs average.
jimmyupdate
12/04/2012 at 14:27 Offensive or Inappropriate?
   "If Ikea furniture is so good, why is Reading (and other areas) Freegle full of people giving the crap away? A Concerned Local, Reading

Think its called savid cash and why throw stuff away if it can be used elsewhere??
Detective John Kimble, Mars
12/04/2012 at 14:13 Offensive or Inappropriate?
   Exactly, if, heaven forbid, there were to be a nuclear blast all that would remain will be the cockroaches and 200,000 Hemnes coffee tables.

Who would want to go into the afterlife with that on their conscience?
~Dangermouse~, Baker Street
11/04/2012 at 09:33 Offensive or Inappropriate?
   If Ikea furniture is so good, why is Reading (and other areas) Freegle full of people giving the crap away?
A Concerned Local, Reading
11/04/2012 at 08:48 Offensive or Inappropriate?
   OMG.....so the stereo unit on casters that I bought in 2004 is not a timeless classic after all...
reynard, calcot
11/04/2012 at 08:18 Offensive or Inappropriate?
   It's slightly dis-heartening that the masses have yet to get over IKEA furniture, the way sentient and well-adjusted society did, circa 2003.

I guess the needs of tasteless mediocrity outweigh, well, just about everything else.

Nothing says; I need cheap pull in/out convenience for when the vice-squad raid my house - more than a stereo-unit on casters.

What the area needs is a bowling alley.

Ooooh, and maybe an ice rink?

~Dangermouse~, Baker Street
11/04/2012 at 07:45 Offensive or Inappropriate?
   I really don't care whether this store opens or not, my comment refers to the new buzz words "S106 payments"

Last year it was "carbon footprint"
The Racing Snake
10/04/2012 at 23:27 Offensive or Inappropriate?
   An extension to the number 1 bus service as well would suit those between Newbury and the site to the detriment of nobody. I imagine that is included?
Nowtas, West Berkshire
10/04/2012 at 20:58 Offensive or Inappropriate?
   reynard, it is actually "graduated grey", at least to the north. Probably the first Ikea in the world that isn't blue and yellow all over!

(Please don't bother sending counter examples!)
Christian99
10/04/2012 at 18:40 Offensive or Inappropriate?
   Fill yer boots traffic light Tony
Crane God
10/04/2012 at 17:56 Offensive or Inappropriate?
   I'm sure that this will buy a couple of sets of traffic lights with the rest of the money mysteriously going missing!
Dong-Ding, 3rd world slum
10/04/2012 at 17:48 Offensive or Inappropriate?
   .....but by far the most important question we need answering is.......

"Is the IKEA colour scheme blue and yellow; or yellow and blue?"
reynard, calcot
10/04/2012 at 17:14 Offensive or Inappropriate?
   I lived right next to the Ikea in Bristol for over a year and never saw a problem with traffic
Detective John Kimble, Mars
10/04/2012 at 16:55 Offensive or Inappropriate?
   @Christian and John - ok, ok, I accept that Ikea isn't in Cribbs Causeway, my mistake on that. I was trying to highlight the issues with traffic that a major shopping area brings when investments in the infrastructure are insufficient. I had forgotten that we'd already decided it wasn't IKEAs fault at the time. I do note that IKEA in Southampton was expected to cause tailbacks fairly often, although this isn't directly off a motorway, and was especially bad for the month after it opened. Again, I'm not specifically blaming IKEA. Any large, popular shop would have the same effect.

As for the M5 traffic yesterday, it absolutely did NOT stretch past the M4. In fact, it didn't stretch past J17. Before J17 the traffic was solid at times. After J17, there was barely a breeze of traffic the second we passed the junction. I know this because I was also in it, for hours. I took the M5 from Clevedon up to the M40 and there wasn't an ounce of traffic past J17. I have driven this route a number of times from Taunton to Reading, knowing the A303 to be painful on bank holidays, and have suffered the same fate on each occasion. It is always to do with people cutting in at the last minute to leave at Cribbs Causeway. To avoid the traffic they create much more traffic than they avoid. The same will be true for people leaving at J12 at busy times to get to IKEA.

But this discussion of Bristol does distract from IKEA in Reading, which we've now agreed is not to blame for that traffic. Please note that I don't think IKEA is a bad thing for Reading, nor that it should not be built, just that £5m is absolutely nothing compared to the very large amounts of traffic that this will cause.
mavdo, Wokingham
10/04/2012 at 16:43 Offensive or Inappropriate?
   mavdo, Cribbs Causeway is a completely different kettle of fish to Calcot, with many HUGE stores, several largest of kind hypermarkets, B&Q warehouse and many other large retail warehouses. It is many times the size of Calcot. The Bristol Ikea isn't even there. That is located off the M32 in central Bristol and I have had no problems at all getting in the last few times I went.
Christian99
10/04/2012 at 16:04 Offensive or Inappropriate?
   Mavdo - you've obviously never been to Ikea in Bristol because it's in Eastville, several miles from Cribbs Causeway and off the M32, not M5. The traffic you refer to yesterday was due to the bank holiday traffic returning from the West Country in atrocious weather conditions and stretched up beyond the M4 junction into Gloucestershire.

I know because I was in it.
John, Caversham
10/04/2012 at 16:04 Offensive or Inappropriate?
   Does this mean that Reading Buses will have to get another set of new buses for the route 26, those capable of accommodating flat pack furniture and the like ?
grumpy old man of woodley, woodley
10/04/2012 at 15:54 Offensive or Inappropriate?
   Will this very large car park have an eastern european run car wash along with a store workforce which will inevitably consist of mainly non british EU citizens.
grumpy old man of woodley, woodley
10/04/2012 at 15:37 Offensive or Inappropriate?
   @ John - "hardly gonna make the traffic round there much worse" - I'll remind you that you said that when thousands of cars are trying to access IKEA on a weekend, blocking the motorway as people zoom up the outside lane and cut across all the cars to get up the ramp as they *always* do in traffic, while you're just trying to get to Sainsburys or out to the A4 to get to Pangborne for a quiet stroll or a visit to a National Trust property or whatever. You've clearly never driven past Cribbs Causeway on the M5 on a weekend near where IKEA is in Bristol. Four lanes of the M5 come to a complete standstill for miles ONLY because traffic is trying to get to Cribbs Causeway, and the most popular shop people go there for is IKEA. On Monday, the traffic stretched from Cribbs Causeway at J17 down to Taunton at J25, some 44 miles away! But as long as you don't think the traffic will get worse, we'll be fine I'm sure.

£5m is nothing compared to the disruption this will cause. Need an IKEA in Reading? Absolutely. Need a new J12 to cope with it? Heck yes. Will £5m pay for that? It won't even pay for new box junction painting and a new set of traffic lights!
mavdo, Wokingham
10/04/2012 at 15:24 Offensive or Inappropriate?
   This is a good thing for Reading, its hardly gonna make the traffic round there much worse or the stupid drive to homebase
Detective John Kimble, Mars
10/04/2012 at 14:34 Offensive or Inappropriate?
   I wonder if the Ikea road improvements will mean motorists have to snake their way through loads of places they don't want to go before finally getting to what/where they really want?
Roger Kint
10/04/2012 at 13:27 Offensive or Inappropriate?
   Chinese Steve, fear not. Dunelm Mill will be remaining. Ikea were even allowed a few additional car parking spaces in their multi storey as it was considered inevitable that some Dunelm customers would use it, particularly as on-road parking will now be prohibited.

Despite the extra competition, I reckon it will be good for Dunelm Mill. Many people don't know where it is, or what it is, but will drive past on the way to Ikea and might pop in.

P.S. I'm quite aware that the Station Hill bowling will surely never be built! It was mentioned in the press release, but none of the buildings even seemed suitable.
Christian99
10/04/2012 at 13:25 Offensive or Inappropriate?
   Just remember if the council are working with that 5 million that amount will probably only fix a couple of kerb stones and pay for a sign that reads 'warning - seriously heavy traffic ahead'

I really hope it all works out cos if this is not done properly calcot will be known as west berkshires biggest car park
rogerjolly, reading
10/04/2012 at 13:10 Offensive or Inappropriate?
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