Top business brains at JelfBy Linda Fort
January 28, 2009
Brainy businessman and women in Reading pit their wits against each other in a new competition to raise cash for a local charity.
The Brains of Reading 2009 was the first of what is intended to be an annual event organised by Reading Abbey Rotary Club.
One of the brains behind the competition Mike Baker said: “Despite the current economic woes besetting the country, we believe that Reading has the quality of people in business to see it through – and we are out to prove it by this competition.”
The top scoring Reading team in the contest – based on the Who Wants to Be a Millionaire? format with 10 rounds of themed questions on topics including food and drink and politics – was a foursome from the financial consultancy Jelf based in Queens Road, Central Reading.
Runner-up was a team from Thales, the radio research company based at Worton Grange, South Reading.
Quiz setter from Reading Abbey Rotarians David Grimwald said: “The intention was to cover a wide variety of topics to stretch the abilities of the teams but without being unfair, which could happen if we had too many specialist questions.
“Overall, I think we got the level of difficulty about right, though next year we might put in a few more teasers.”
The competition was held at Wokefield Park on Thursday last week and other companies sending teams included Sage, Accountancy Software, Tenon, Thimbleby and Shorland, Business Moves, the Henley Standard and BBC Berkshire.
The evening raised around £1,500 which will be donated to the Reading Crossroads charity which supports carers.