Hotel sponsorship is crowning glory
August 08, 2006
A Reading hotel, which has been given a multi-million pound facelift, has lent its support to an award-winning rowing team.
The Holiday Inn hotel, part of the Pedersen hotel franchise, has spent £6.5 million over the past six months changing into a Crowne Plaza hotel, also part of the Pedersen group.
The new 122-bedroom hotel, which was completed on Friday, July 28, and has its official opening on Friday, September 8, is described by a Pedersen spokesman as “funky”.
And now this cool venue by Caversham Bridge is sponsoring the Reading Ladies Eight Rowing Team.
The team, who wear kits adorned with the hotel’s logo, recently won a bronze medal at a championship event held in Glasgow.
They narrowly missed out on second place to Oxford University.
Team captain Pippa Ellis said: “We are building for the future on the back of the success at the national championships.
“The sponsorship received from the Crowne Plaza Reading will help us to do so by enabling us to compete in some events that we would probably struggle to attend.”
General manager of the hotel Nigel Muir praised the team’s rowing successes and the “wealth of local rowing talent”.
He added: “We are more than pleased to sponsor the team. What with our river location it makes complete sense to.
“This is one of the largest hotel investments in Reading this year and it is a testament to the demand for upscale properties.
“Our unique location, coupled with our enhanced services and product offering means that our current clients will relish the changes and potential clients will try us out.”
He said the hotel decided to change faces because there is a gap in the market for “boutique” hotels in Reading.
It did not close during the refit, although some rooms did shut temporarily when they were being redone.